Qyuki Digital Media
Role - Senior Machine Learning Engineer
Leading end to end analytics solutions to translate structured and unstructured data for ML insights using order, shipping, advertisement and consumer data for cross functional teams - marketing, operations and sales
Architecting and building complex business solutions that help internal stakeholders with talent assessment, brand affinity, identify patterns, development for strategy setting and decision making
Develop Big Query ML models to gain deep insights into consumer behavior and prescribe actions to improve artist-focused content personalization, consumer engagement and e-commerce products monetization
Support exploration of new technologies, digital media trends and experimental methods to identify growth opportunities
Business Automation using multimedia data ingestion, discovery, processing, network modeling and delivery dashboards
WhatsApp Bot for Shopify stores having user conversation in English, Hindi and Hinglish
Analyzing and forecasting demand, optimizing unit economics, geographic/territory targeting and tracking consumption
Applied network queries and social media analytics concepts for noise generation, file cleaning and data comparison
Agile based product development for machine learning oriented applications focusing on team deliverables
Projects
WhatsApp Bot
WhatsApp Bot for Shopify stores having user conversation in English, Hindi and Hinglish using Dialog Flow, Twilio, MongoDB
Business Automation
Application development and scalable architecture setup for Business Automation having multimedia data ingestion, discovery, processing and distribution workflows
Social Media Analysis
YouTube, Facebook and Instagram content analysis to identify patterns supporting multiple business decisions - Engagement, Topic Modeling, Sentiment Analysis, Brand Affinity
E-commerce
E-commerce artist-focused data network modeling for engaging user. Maintained metrics, recommendation and delivery dashboards through Kibana and Tableau
Analytics Solution
Leading end to end analytics solutions to translate unstructured data for ML insights using order, shipping, advertisement and consumer data for cross functional teams - marketing, operations, sales, etc.
Digital Media Trends
Support in analyzing and forecasting demand, optimizing unit economics, geographic/territory targeting and tracking content consumption and finding new digital media trends
Skills Learned
Data Science
Elasticsearch, Python, Pandas, PySpark, Selenium, Scikit, Keras, BigQuery, Spacy
Data Streams
YouTube Analytics and Data API, Facebook Graph Insights API, Shopify API, Shiprocket API, Zoom Webhook and API, Google Analytics, Facebook Marketing API
Management
Asana, Confluence
Web Development
Flask, MongoDB, Golang, MongoDB
Data Engineering
Google Cloud, Docker
Visulaisation
Kibana, Tableau